Copywriting and Content Writing Services That Give You a Leg Up
You could say that managing a travel business is a lot like climbing a mountain. Sure, you don’t have to deal with ropes, ice axes, or Elvis leg (unless, of course, you offer mountain climbing tours!).
But it does take courage and grit. And it takes content marketing strategy using copywriting and content writing services that give you a leg up on your competition.
Top Tactics for More Sales
The writing services I offer include the top content marketing tactics for B2C and B2B travel businesses. They’re tried-and-true ways to generate more leads and sales for your business. Which ones are you looking for?
Business blogging continues to grow and longer, article-style blog content continues to perform better in search engines.
A typical blog post length is now (2019) more than 1,100 words. These posts have a much more reported-story, magazine feel with solid research and interviews.
The more you blog content of this kind, the greater likelihood your posts will get shared and generate more leads. In fact, companies with blogs produce 67% more leads than those without a blog (Demand Metric).
Blog posts are one of the best ways to redirect visitors to other website content like your e-newsletter, case study, white paper, etc.
The whole idea of website copy is to persuade your audience. It works together with content writing to build rapport, trust, and sales.
That means your copywriting targets your ideal customers. It entices them with features and benefits because, hey, customers only care about what you can do for them. Strong headlines with simple-to-scan text pulls them even closer to the sacred bottom of the sales funnel.
Great copy is also optimized copy. Using search engine optimization (SEO) techniques raises your website’s online visibility to make it easier for your ideal travel customers to find you. By the way, I specialize in search engine optimization and SEO auditing.
E-newsletters are a great way to build a community of loyal fans and followers with high-value, free content emailed on a regular basis.
They can be as simple as a one-page format that focuses on a single topic. Freebies like destination guides, travel deals, and exclusive offers give your audiences incentive to subscribe right away.
B2B case studies are similar to word-of-mouth testimonials by customers who love your services or products.
They’re best-suited to creating awareness of a problem and how it was solved for a client. They also offer consumers a show of trust in your business and your clients benefit from mention in the study.
White papers are different from case studies. They’re in-depth reports that use research to help B2B prospects better understand a problem. Or, they outline new trends and opportunities.
They also position you as an authority which is why 71% of B2B businesses surveyed use them to market their products. (Content Marketing Institute, 2017)
Consider a ghostwriter who writes content that you publish under your own name. If you’re a busy travel business exec with no time to write blog posts or thought pieces for trade and industry journals, this could be the way to go.
What’s Your Next Move?
Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Email me or use the form below.