Copywriting and Content Writing Services
That Give You a Leg Up
You could say that managing a travel business is a lot like climbing a mountain.
Sure, you don’t have to deal with ropes, ice axes, or Elvis leg (unless, of course, you offer mountain climbing tours!).
But it does take courage and grit. And it takes content marketing strategy using copywriting and content writing services that give you a leg up on your competition.
Top Tactics for More Sales
The writing services I offer include the top content marketing tactics for B2C and B2B travel businesses. They’re tried-and-true ways to generate more leads and sales for your business.
Which ones are you looking for?
Business blogging continues to grow and longer, article-style blog content continues to perform better in search engines.
A typical blog post length is now (2019) more than 1,100 words. These posts have a much more reported-story, magazine feel with solid research and interviews.
The more you blog content of this kind, the greater likelihood your posts will get shared and generate more leads. In fact, companies with blogs produce 67% more leads than those without a blog (Demand Metric).
Blog posts are one of the best ways to redirect visitors to other website content like your e-newsletter, case study, white paper, etc.
SEO Website Copy
Website copy is written to persuade your audience and works together with content writing to build rapport, trust, and sales.
That means your copywriting targets your ideal customers. It entices them with features and benefits because, hey, customers care about what you can do for them.
Strong headlines with simple-to-scan text pulls them even closer to the sacred bottom of the sales funnel.
Great copy is also optimized copy. Using search engine optimization (SEO) techniques raises your website’s online visibility to make it easier for your ideal travel customers to find you.
I’ve written SEO copy for websites that ranks high (Page 1) in Google’s search engine results pages (SERPs). Maybe that’s how you found my website.
E-newsletters are a great way to build a community of loyal fans and followers with high-value, free content emailed on a regular basis.
They can be as simple as a one-page format that focuses on a single topic. Freebies like destination guides, travel deals, and exclusive offers give your audiences incentive to subscribe right away.
Consider a ghostwriter who writes content that you publish under your own name. If you’re a busy travel business exec with no time to write blog posts or thought pieces for trade and industry journals, this could be the way to go.
What’s Your Next Move?
Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Email me or use the form below.