A Travel Content Writer Who Solves Business Problems (yes, really)
As a travel marketing manager or travel business owner, you know there are more options than ever for consumers when choosing a destination and booking travel services.
That’s not to mention a bunch of other critical factors that can influence a travel consumer’s path to purchase.
Like more and more travellers doing their own online research. They’re also giving priority to finding the most relevant travel information rather than to brand loyalty. And they’re searching for authentic, personalized experiences.
How a Travel Content Writer Can Help You
There are never any easy answers when it comes to changing and unpredictable situations. I get that.
But here’s how I can help you connect with prospects and customers, inform them, inspire them, and keep them coming back for more.
First, I listen. A simple step, but one that too often gets short shrift.
Second, I clearly understand your needs. Do you want to increase sales leads? Build brand awareness? Boost customer engagement and loyalty?
Then I work closely with you to deliver a content writing or copywriting solution that fits your exact needs.
What You Should Know About Me
I’m a travel content writer and SEO copywriter based in Toronto, educated at the University of Winnipeg and Toronto’s Humber College (Journalism). I’ve also served as an executive member of the Professional Writers Assn. of Canada (Toronto Chapter).
My writing has appeared in inflight magazines and consumer magazines mainly in the motorcycling market. That includes several years (plus a half-dozen cover stories) as a contributing writer for a popular U.S. consumer publication.
As a national newspaper columnist, I kept readers up to date with road test reviews of the latest motorcycles. Motorcycle owners also picked up tips from my regular e-newsletter content for one of the largest insurance groups in Canada.
When it comes to tours, many bikers got their kicks by following a Route 66 itinerary I created for a leading international motorcycle tour company in Europe. Did I mention that travel planning is one of my favourite things to do?
My podcast called Ride was recognized with a media award by North America’s largest motorcycle show. It featured interviews with respected personalities in the sport.
I’m familiar with the meetings and events niche of the tourism industry from working (freelance) trade shows for over a decade. Along with that, I’ve written marketing collateral ranging from show guide copy and press releases to brochure copy.
On the tech side, I’ve built and webmastered WordPress websites like this and written SEO copy for those sites that ranks high (Page 1) in Google’s search engine results pages (SERPs). Maybe that’s how you found my website.
Besides that? I’m an avid cyclist with a few century (100 miles) solo rides under my belt. I’m a camper and hiker (Chilean Patagonia, Himalayas) who’s also passionate about travel photography.
Oh yeah, and Anthony Bourdain would’ve loved my grape pie!
What’s Your Next Move?
Find out more about how you can drive traffic and convert more leads with my content writing and copywriting services. Let’s talk!