SEO Content Writing That Builds Trust and Sales
Trust. It’s crucial to the success of your travel business.
When you want to establish trust with your audiences, there’s several ways content writing can help win that trust.
Most importantly, your travel company’s website should use original, authoritative content writing that gives your business an authentic voice, too.
And trust, of course, works hand-in-hand with sales.
That’s where SEO content writing – content that’s been written to rank high in Google and other search engines – sets your travel business apart from the pack.
Search engine optimization (SEO) techniques raise your website’s visibility online and that can lead to more content sharing and increased leads and sales.
Where Do You Need SEO Content Writing Help?
SEO content writing services I offer are among the top content marketing tactics for B2C and B2B travel businesses to gain more customers.
Business blogging continues to grow and longer, article-style blog content continues to perform better in search engines.
A typical blog post length (2019) is now more than 1,100 words while the average Google first page result contains 1,890 words. These posts have a much more reported-story, magazine feel with solid research and interviews.
The more you blog content of this kind, the greater likelihood your posts will get shared (via social media for example). They’ll also generate more leads.
Blog posts are one of the best ways to redirect visitors to other website content like your e-newsletter, case study, white paper, etc.
E-newsletters are a great way to build a community of loyal fans and followers with high-value, free content emailed on a regular basis.
They can be as simple as a one-page format that focuses on a single topic. Freebies like destination guides, travel deals, and exclusive offers give your audiences incentive to subscribe right away.
B2B case studies are similar to word-of-mouth testimonials by customers who love your services or products.
They’re best-suited to creating awareness of a problem and how it was solved for a client. They also offer consumers a show of trust in your business and your clients benefit from mention in the study.
White papers are different from case studies. They’re in-depth reports that use research to help B2B prospects better understand a problem. Or, they outline new trends and opportunities.
They also position you as an authority which is why 71% of B2B businesses surveyed use them to market their products. (Content Marketing Institute, 2017)
Consider a ghostwriter who writes content that you publish under your own name. If you’re a busy travel business exec with no time to write blog posts or pieces for trade and industry journals, this could be the way to go.
What’s Your Next Move?
Find out more about how you can drive traffic and convert more leads with my SEO content writing services. Contact me to write your content or request more information. Let’s talk!