Copywriting and Content Writing for Travel Websites That Drive More Traffic and Sales

Content marketing now opens the door for more two-way conversations and relationships with customers than ever before.

No surprise there, right?

You also know content writing that actively engages, informs, and entertains is vital to your content marketing efforts. As is persuasive copywriting.

That said, how is your content writing performing? What about your web copy? Are they getting the results you want?

If not, one reason might be that your content marketing strategy needs more work. Without a solid strategy, your travel business is going to have a hit-and-miss impact.

Travel Content Writing That Sets You Apart

So here’s something else to consider.

Maybe your website’s content writing isn’t any different than that of your competition. A lot of content writing out there is way too general, repetitive, and uninspiring.

In other words, it just doesn’t engage your audience or clearly show how your products and services differ from (are better than) those of your competitors.

carefully chosen words elevate the ordinary and make powerful content writing for travel websites


The power of carefully chosen words elevates the ordinary and can move your audience to action.

If that’s the case, here’s how to immediately make your website’s content writing (and your travel business) stand out:

Speaks to a specific (niche) audience
Relevant to audience needs and interests
Appeals to emotion
Thought provoking
Conversational tone
Well researched
Consistently tells your business story

Together, they’ll help give your travel brand a clearly defined voice and personality.

Travel Copywriting That Moves Your Audience

Now, what about your website copywriting? Does it really ‘ignite desire’ (you know, sell)?

The thing about web copy is that it should be seductive in its selling – in a good way. Not slick.

And remember, web readers are scanners so use familiar words. Talk to them, let them get to know you. And always use a call to action!

When you combine authentic content writing with compelling copywriting readers will heed your call.

They’ll click on that link to get your new travel itinerary. Or they’ll share that inspiring adventure travel article with others on social media.

Better still, they’ll want to buy your latest tour package or travel service.

Rapport, trust, and sales.

When all is said and done isn’t that what you want?

What’s Your Next Move?

Find out more about how my copywriting and content writing for travel websites can drive traffic and convert more leads for you.


About Adrian

A Travel Content Writer and Copywriter
Who Solves Business Problems
(yes, really)

As a travel marketing manager or travel business owner, you know there are more options than ever for consumers when choosing a destination or booking travel services.

Travellers are also doing more of their own online research. They’re giving more priority to finding the most relevant travel information rather than sticking to brand loyalty. And, they want authentic, personalized travel experiences.

Building Rapport, Trust, and Sales

So how can I help you solve business problems and increase sales? In these four ways:

1.    Write content that emotionally connects with your audience and shows them how they benefit from your business.

2.    Make your travel products or services easier to find online with SEO copywriting.

3.    Increase conversions through persuasive copywriting whether email, landing page, or blog post.

4.    Create authority as a trusted source of information.  

Signed, Sealed, Delivered

As a travel content writer and travel copywriter I deliver high-quality content for:

Tour Operators

Travel Agencies

Boutique Hotels | Resorts | Inns | Lodges

Vacation Rentals

Spas | Wellness Retreats

B2B Travel


What Else You Should Know About Me

Toronto Travel Content Writer Copywriter in Patagonia
Standing on the shore of the charming port ‘City at the End of the World’ Ushuaia, Argentina.

I’m a travel content writer and SEO copywriter based in Toronto who helps travel brands build customer rapport, trust, and sales.

I learned the fine points of fact-based storytelling at Toronto’s Humber College (Journalism). Later, I served as an executive member of the Professional Writers Association of Canada.

Looking back, travel and the outdoors grabbed my imagination early on. It all started with family vacations, riding in the back of my parents’ car that usually towed a hard top folding camper.

Since those days I’ve pitched a tent and hiked in many Canadian national and provincial parks. I’ve also hiked in Chilean Patagonia and the Nepalese Himalayas.  I’m an avid cyclist with a few century (100 miles) solo rides under my belt, too.

A Hero’s Journey

But what made me really want to write about travel was my discovery of motorcycling. That sparked a hero’s journey of sorts across America on fabled Route 66 within mere months of getting my motorcycle licence.

It eventually led to a national newspaper column, international magazine bylines, and corporate writing related to the sport. Not to mention, creating a route itinerary for an industry-leading international motorcycle tour operator.

An early adopter of digital technology (2007), my live podcast picked up a media award from North America’s largest motorcycle consumer show. Since then I’ve added SEO and WordPress CMS savvy to my digitech bag of tricks.

Travel photography is another of my passions. While scenery can be stunning, I find equal beauty and grace in the faces (and places) of those I photograph along the way.

Oh yeah, and Anthony Bourdain would’ve loved my grape pie!

What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my content writing and copywriting services.  Let’s talk!


Writing Services

Copywriting and Content Writing Services
That Give You a Leg Up

You could say that managing a travel business is a lot like climbing a mountain.

Sure, you don’t have to deal with ropes, ice axes, or Elvis leg (unless, of course, you offer mountain climbing tours!).

But it does take courage and grit. And it takes content marketing strategy using copywriting and content writing services that give you a leg up on your competition.

Top Tactics for More Sales

The writing services I offer include the top content marketing tactics for B2C and B2B travel businesses. They’re tried-and-true ways to generate more leads and sales for your business.

Which ones are you looking for?


Business blogging continues to grow and longer, article-style blog content continues to perform better in search engines.

A typical blog post length is now (2019) more than 1,100 words. These posts have a much more reported-story, magazine feel with solid research and interviews.

The more you blog content of this kind, the greater likelihood your posts will get shared and generate more leads. In fact, companies with blogs produce 67% more leads than those without a blog (Demand Metric).

Blog posts are one of the best ways to redirect visitors to other website content like your e-newsletter, case study, white paper, etc.

SEO Website Copy

Website copy is written to persuade your audience and works together with content writing to build rapport, trust, and sales.

That means your copywriting targets your ideal customers. It entices them with features and benefits because, hey, customers care about what you can do for them.

Strong headlines with simple-to-scan text pulls them even closer to the sacred bottom of the sales funnel.

Great copy is also optimized copy. Using search engine optimization (SEO) techniques raises your website’s online visibility to make it easier for your ideal travel customers to find you.

I’ve written SEO copy for websites that ranks high (Page 1) in Google’s search engine results pages (SERPs). Maybe that’s how you found my website.


E-newsletters are a great way to build a community of loyal fans and followers with high-value, free content emailed on a regular basis.

They can be as simple as a one-page format that focuses on a single topic. Freebies like destination guides, travel deals, and exclusive offers give your audiences incentive to subscribe right away.


Consider a ghostwriter who writes content that you publish under your own name. If you’re a busy travel business exec with no time to write blog posts or thought pieces for trade and industry journals, this could be the way to go.

What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Email me or use the form below.



Freelance Writing That Engages, Informs,
and Inspires

Like most of your travel marketing colleagues, you find there’s never enough time to create quality written content.

As a result, you’re constantly under pressure to produce content that resonates with prospects and customers alike.

Above all, it’s got to be original, informative, memorable, and persuasive if you want to build leads and sales.

Thinking Like a Content Marketer

That, my friends, is when a freelance writing professional can really help you. In particular, you should look for one who:

Thinks like a journalist and crafts engaging content that educates and informs. That can range from blog articles and e-newsletter content to ghostwritten thought pieces.

Also thinks like a content marketer and inspires your audiences to take action with compelling SEO copywriting.

Freelance Writing Praise

“Adrian is not only a strong writer, but also an enthusiastic and knowledgeable creative partner. He helped keep our approach and our content interesting, accessible and authentic.”
Senior Account Director, Ariad Communications, Toronto

“Adrian’s work is consistently compelling, informative and entertaining, and Adrian himself has proven his professionalism time and again. He’s a pleasure to work with and a pleasure to read.”
National Newspaper Editor, Postmedia Network (Canada

“A travel writer who continues to impress me with his originality and personalized communications (you should see his introductory letter – it was brilliant!)”
Content Editor, Meetingsnet.com
(Cambridge MA)

Freelance Writing Samples


What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Let’s talk!



How to Carve Out Content Marketing Strategy that Rocks (and Rolls)

Content marketing for travel businesses is a lot like skateboarding a long curve (called carving). In both cases you need to take the long view, yet be agile enough to flow with every curve thrown at you. You also need patience. But most importantly, you need a plan. When it comes to your travel business, …


Hire A Content Writer Who
Gets You More Customer Love

What travel business doesn’t want more customer love?


And when you hire a content writer who specializes in writing content for the travel industry, you’re already a step ahead of the game.

You want to work with a travel content writer who understands your unique content needs. A content writer who works with you to solve those unique problems. And a content writer who shares many of your core work values.

My Ideal Client

For me, integrity and communication take top billing when working with a client. More to the point, these values are what I look for in an ideal business client:

Values integrity, initiative, and creativity

Communicates needs in a timely, specific manner

Regards me as a vital member of their team

Works collaboratively

Sees my fees as fair and reasonable

Ultimately wants to foster a long-term business relationship

Pardon My Horn

Just a quick toot to let you know what others think:

What a beautiful story. I love your writing style!
– Tourism Manager, Niagara Economic Development Corporation

Want to Hire a Content Writer?

Find out more about how you can drive traffic and convert more leads with my travel copywriting and content writing services. Email me or use the form below.