Copywriting and Content Writing for Travel Websites That Drive More Traffic and Sales

Content marketing now opens the door for more two-way conversations and relationships with customers than ever before.

No surprise there, right?

You also know content writing that actively engages, informs, and entertains is vital to your content marketing efforts. As is persuasive copywriting.

That said, how is your content writing performing? What about your web copy? Are they getting the results you want?

If not, one reason might be that your content marketing strategy needs more work. Without a solid strategy, your travel business is going to have a hit-and-miss impact.

Travel Content Writing That Sets You Apart

So here’s something else to consider.

Maybe your website’s content writing isn’t any different than that of your competition. A lot of content writing out there is way too general, repetitive, and uninspiring.

In other words, it just doesn’t engage your audience or clearly show how your products and services differ from (are better than) those of your competitors.

If that’s the case, here’s how to immediately make your website’s content writing (and your travel business) stand out:

Speaks to a specific (niche) audience
Relevant to audience needs and interests
Appeals to emotion
Thought provoking
Conversational tone
Well researched
Consistently tells your business story

Together, they’ll help give your travel brand a clearly defined voice and personality.

Travel Copywriting That Moves Your Audience



The power of carefully chosen words elevates the ordinary and can move your audience to action.

Now, what about your website copywriting? Does it really ‘ignite desire’ (you know, sell)?

The thing about web copy is that it should be seductive in its selling – in a good way. Not slick. And remember, web readers are scanners. Use familiar words. Talk to them, let them get to know you. And always use a call to action!

When you combine authentic content writing with compelling copywriting readers will heed your call.

They’ll click on that link to get your new travel itinerary. Or they’ll share that inspiring adventure travel article with others on social media. Better still, they’ll want to buy your latest tour package or travel service.

Rapport, trust, and sales. When all is said and done isn’t that what you want?

What’s Your Next Move?

Find out more about how my copywriting and content writing for travel websites can drive traffic and convert more leads for you.



A Travel Content Writer Who Solves Business Problems (yes, really)

As a travel marketing manager or travel business owner, you know there are more options than ever for consumers when choosing a destination and booking travel services.

That’s not to mention a bunch of other critical factors that can influence a travel consumer’s path to purchase.

Like more and more travellers doing their own online research. They’re also giving priority to finding the most relevant travel information rather than to brand loyalty. And they’re searching for authentic, personalized experiences.

How a Travel Content Writer Can Help You

There are never any easy answers when it comes to changing and unpredictable situations. I get that.

But here’s how I can help you connect with prospects and customers, inform them, inspire them, and keep them coming back for more.

First, I listen. A simple step, but one that too often gets short shrift.

Second, I clearly understand your needs. Do you want to increase sales leads? Build brand awareness? Boost customer engagement and loyalty?

Then I work closely with you to deliver a content writing or copywriting solution that fits your exact needs.

What You Should Know About Me

Toronto Travel Content Writer Copywriter in Patagonia
Standing on the shore of the charming port ‘City at the End of the World’ Ushuaia, Argentina.

I’m a travel content writer and SEO copywriter based in Toronto, educated at the University of Winnipeg and Toronto’s Humber College (Journalism). I’ve also served as an executive member of the Professional Writers Assn. of Canada (Toronto Chapter).

My writing has appeared in inflight magazines and consumer magazines mainly in the motorcycling market. That includes several years (plus a half-dozen cover stories) as a contributing writer for a popular U.S. consumer publication.

As a national newspaper columnist, I kept readers up to date with road test reviews of the latest motorcycles. Motorcycle owners also picked up tips from my regular e-newsletter content for one of the largest insurance groups in Canada.

When it comes to tours, many bikers got their kicks by following a Route 66 itinerary I created for a leading international motorcycle tour company in Europe. Did I mention that travel planning is one of my favourite things to do?

My podcast called Ride was recognized with a media award by North America’s largest motorcycle show. It featured interviews with respected personalities in the sport.

I’m familiar with the meetings and events niche of the tourism industry from working (freelance) trade shows for over a decade. Along with that, I’ve written marketing collateral ranging from show guide copy and press releases to brochure copy.

On the tech side, I’ve built and webmastered WordPress websites like this and written SEO copy for those sites that ranks high (Page 1) in Google’s search engine results pages (SERPs). Maybe that’s how you found my website.

Besides that? I’m an avid cyclist with a few century (100 miles) solo rides under my belt. I’m a camper and hiker (Chilean Patagonia, Himalayas) who’s also passionate about travel photography.

Oh yeah, and Anthony Bourdain would’ve loved my grape pie!

What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my content writing and copywriting services.  Let’s talk!


Writing Services

Copywriting and Content Writing Services That Give You a Leg Up

You could say that managing a travel business is a lot like climbing a mountain. Sure, you don’t have to deal with ropes, ice axes, or Elvis leg (unless, of course, you offer mountain climbing tours!).

But it does take courage and grit. And it takes content marketing strategy using copywriting and content writing services that give you a leg up on your competition.

Top Tactics for More Sales

The writing services I offer include the top content marketing tactics for B2C and B2B travel businesses. They’re tried-and-true ways to generate more leads and sales for your business. Which ones are you looking for?


Business blogging continues to grow and longer, article-style blog content continues to perform better in search engines.

A typical blog post length is now (2019) more than 1,100 words. These posts have a much more reported-story, magazine feel with solid research and interviews.

The more you blog content of this kind, the greater likelihood your posts will get shared and generate more leads. In fact, companies with blogs produce 67% more leads than those without a blog (Demand Metric).

Blog posts are one of the best ways to redirect visitors to other website content like your e-newsletter, case study, white paper, etc.

Website Copy

The whole idea of website copy is to persuade your audience. It works together with content writing to build rapport, trust, and sales.

That means your copywriting targets your ideal customers. It entices them with features and benefits because, hey, customers only care about what you can do for them. Strong headlines with simple-to-scan text pulls them even closer to the sacred bottom of the sales funnel.

Great copy is also optimized copy. Using search engine optimization (SEO) techniques raises your website’s online visibility to make it easier for your ideal travel customers to find you. By the way, I specialize in search engine optimization and SEO auditing.


E-newsletters are a great way to build a community of loyal fans and followers with high-value, free content emailed on a regular basis.

They can be as simple as a one-page format that focuses on a single topic. Freebies like destination guides, travel deals, and exclusive offers give your audiences incentive to subscribe right away.

Case Studies

B2B case studies are similar to word-of-mouth testimonials by customers who love your services or products.

They’re best-suited to creating awareness of a problem and how it was solved for a client. They also offer consumers a show of trust in your business and your clients benefit from mention in the study.

White Papers

White papers are different from case studies. They’re in-depth reports that use research to help B2B prospects better understand a problem. Or, they outline new trends and opportunities.

They also position you as an authority which is why 71% of B2B businesses surveyed use them to market their products. (Content Marketing Institute, 2017)


Consider a ghostwriter who writes content that you publish under your own name. If you’re a busy travel business exec with no time to write blog posts or thought pieces for trade and industry journals, this could be the way to go.

What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Email me or use the form below.



Freelance Writing That Engages, Informs, and Inspires

Like most of your travel marketing colleagues, you find there’s never enough time to create quality written content.

As a result, you’re constantly under pressure to produce content that resonates with prospects and customers alike. Above all, it’s got to be original, informative, memorable, and persuasive if you want to build leads and sales.

Thinking Like a Content Marketer

That, my friends, is when a freelance writing professional can really help you.

One who thinks like a journalist and crafts engaging content that educates and informs. One who also thinks like a content marketer and inspires your audiences to take action with compelling copywriting.

And especially one who’s passionate about travel. I know, for example, that a double open-jaw isn’t a dental procedure. And a mattress run bulks up points on a hotel’s frequent stay program. By the way, when was the last time you felt an afterglobe?

Your Adventure Begins Here defines adventure as participation in exciting undertakings or enterprises, as in the spirit of adventure. My sincere wish is that our partnership be an adventure in the best sense of the word.

Freelance Writing Praise

“Adrian is not only a strong writer, but also an enthusiastic and knowledgeable creative partner. He helped keep our approach and our content interesting, accessible and authentic.”
Senior Account Director, Ariad Communications, Toronto

“Adrian’s work is consistently compelling, informative and entertaining, and Adrian himself has proven his professionalism time and again. He’s a pleasure to work with and a pleasure to read.”
National Newspaper Editor, Sun Media (Canada)

“A travel writer who continues to impress me with his originality and personalized communications (you should see his initial introductory letter – it was brilliant!)”
Content Editor,

Freelance Writing & Photography Samples

What’s Your Next Move?

Find out more about how you can drive traffic and convert more leads with my copywriting and content writing services. Let’s talk!



How to Carve Out Content Marketing Strategy that Rocks (and Rolls)

Content marketing is a lot like skateboarding a long curve (called carving). In both cases you need to take the long view, yet be agile enough to flow with every curve thrown at you. You need patience. Most importantly, you need a plan. When it comes to your travel business, a documented content marketing strategy …


Hire A Content Writer Who Gets You More Customer Love

What travel business doesn’t want more customer love?

Exactly. And when you hire a content writer who specializes in writing content for the travel industry, you’re already a step ahead of the game.

You want to work with a travel content writer who understands your unique content needs. A content writer who works with you to solve those unique problems. And a content writer who shares many of your core work values.

Who’s My Ideal Client?

For me, integrity and communication take top billing when you hire a content writer. More to the point, these values are what I look for in an ideal business client:

Values integrity, initiative, and creativity

Communicates needs in a timely, specific manner

Regards me as a vital member of their team

Works collaboratively

Sees my fees as fair and reasonable

Ultimately wants to foster a long-term business relationship

Pardon My Horn

Just a quick toot to let you know what others think:

“Adrian is not only a strong writer, but also an enthusiastic and knowledgeable creative partner. He helped keep our approach and our content interesting, accessible and authentic.”
Senior Account Director, Ariad Communications, Toronto

Want to Hire a Content Writer?

Find out more about how you can drive traffic and convert more leads with my travel copywriting and content writing services. Email me or use the form below.