Content Writing for Travel Websites That Drives More Traffic
Are the articles on your travel company’s blog driving traffic to your business?
Does your travel business have an e-newsletter? Is it getting read?
What about the overall content writing and copywriting for your travel company website? Is it getting the results you expect?
If not, one reason could be that your content marketing strategy needs more work. Without a solid strategy, your travel business is going to have a hit-and-miss kind of impact.
Robust Travel Content Writing
But maybe your website’s content writing isn’t any different than that of your competition. A lot of content writing out there is too general, repetitive, and uninspiring.
In other words, it just doesn’t engage your audience or clearly show how your products and services differ from (are better than) those of your competitors.
If that’s the case, here are 10 surefire ways to make your website’s content writing and your travel business stand out. They’ll help give your brand a clearly defined voice and personality.
1. Speaks to a specific (niche) audience
2. Relevant to audience needs and interests
4. Appeals to emotion
5. Thought provoking
6. Conversational tone
7. Well researched
8. Optimized titles, metadata, and tags (SEO)
9. Consistently tells your business story
10. Compelling call to action
The power of carefully chosen words can elevate the ordinary and move your audience to action. The video below, for example, makes that point in a vivid and memorable way.
Travel Copywriting That Ignites Desire
When robust content writing is combined with skillful copywriting – writing that ‘ignites desire’ – your content compels readers to take action.
They’ll be motivated to click on that link to get your new travel itinerary. Or they’ll share that inspiring adventure travel article with others on social media.
Better still, they’ll want to buy your latest tour package or travel service.
Travel content writing that consistently and authentically engages your prospects and customers leads to greater rapport, trust, and sales.
What’s Your Next Move?
Find out more about how you can drive traffic and convert more leads with my SEO content writing services. Contact me to write your content or request more information. Let’s talk!