So you’ve decided to hire a freelance writer to handle your next project. Great! What’s next? Do you have all the facts about your proposed project? To be better prepared before discussing it with a writer, here’s a handy checklist of 10 basic questions you may be asked.
- What kind of writing project is it? Do you need snappy newsletter copy, someone to blog about your products and services, or informative article content for your company website?
- What’s the purpose of your project? Do you want to generate more customers? Will it act as a vehicle to retain current customers? How important is it to your core mission?
- What are the start and end dates for this project? Try to be as specific as possible since they can have significant impact on work schedules.
- What’s your budget for this project? It can be approximate and will help determine the direction of further discussion. For new clients especially, I usually request one-half to one-third of the total creative fee before work starts.
- Will meetings be necessary to discuss this project? If so, how many? Will it require travel to your office? Can it be done by phone or email instead? I favour meeting new clients in person the first time. That’s followed by regular check-ins by email, or phone when necessary.
- What scope of research will be needed? How many interviewees will be needed for this project? Will travel be necessary to gather information?
- Will you need other services for this project? Do you already work with a graphic designer? What about a printer? If not, I work with professionals from both fields who can offer the services you need.
- Who will be the primary contact for this project? Will you be that person? If so, what is the best way to contact you as the project progresses?
- Will the project require approvals by other management? If the project has to go through channels, how many others will have to review it at each stage?
- Are there any other relevant details about this project? It helps to know as much as possible about the project to help estimate overall cost and delivery.
There you have it. Ten easy questions to help get you started on the road to a successful project.