Why cold calling isn’t bungee jumping
Fearful of cold calling? Let me play devil’s advocate here and ask you this: if you had to choose between cold calling and bungee jumping, which one would you pick? For me, calling a business prospect doesn’t come anywhere close to jumping headfirst from a platform 160 feet up (average height), tied to an elastic cord. Read More
Promoting your business the Rube Goldberg way
For a (quick) lesson in creative promotion, watch this viral video from Toronto-based 2D Photography. You’ll be amazed and amused.
How to create a successful business blog
There’s alot of conversation going on in the blogosphere about business. Research shows that about 40% of all blogs are business blogs. They’re created by entrepreneurs, brand followers, and companies. Want to know how you can create a successful business blog? Read More
Hiring a freelance writer? Know the answers to these questions.
So you’ve decided to hire a freelance writer to handle your next project. Great! What’s next? Do you have all the facts about your proposed project? To be better prepared before discussing it with a writer, here’s a handy checklist of 10 basic questions you may be asked. Read More
